This course provides an understanding of business research methodologies and techniques. Participants will learn how to design and conduct research projects to address business challenges, make informed decisions, and drive organizational growth. Through theoretical concepts, practical examples, and hands-on exercises, participants will develop the skills and knowledge necessary to conduct effective business research and analyze qualitative and quantitative business research methods, and when to use them.

Upon completion of this course, participants will have the ability to plan, execute, and analyze business research projects effectively. They will understand various research methods and their applications in different business contexts, enabling them to contribute to evidence-based decision-making and strategic planning within organizations.

• Ethics in Business Research
• Conceptualization and Research Design
• Nature and Sources of Secondary Business Data
• Sampling Approaches and Consideration
• Methods of Collecting Primary Data
• Measuring and Scaling
• Data Analysis for Qualitative Research
• Data Analysis for Quantitative Research
• Business Research Presentation

Upon successful completion of the course, students will be able to;

• Outline an overview of the research process
• Describe the role of ethics in business research
• Explain the conceptualization and design of the research
• List sampling approaches and methods of collecting data
• Describe how to measure data Design a research questionnaire
• Describe how to perform qualitative and quantitative data analyses
• Explain how to report/present research

• Lecture
• Group work
• Practical Application
• Discussion
• Projects